Switch's journey began in 1995 from a small group of friends, with a big goal that is to share the wonders and capabilities of Apple products to the people. With that, the first Switch retail store was conceived in Penang. Great as it was, they had a larger mission in mind – to make Apple products accessible in every corner of the nation. Fast forward to present day, Switch commands a wide coverage of over 30 outlets across Malaysia serving customers from all walks of life. Their passion in Apple transcends selling, with advocacy and education strongly embedded in their DNA. The company’s enthusiasm cascades through their friendly crews and Apple experts who are dedicated in educating people on how Apple products can enhance their daily lives with regular in-store class trainings, and one-on-one sessions.